5 Best Content Optimization Tools for Better SEO

What is SEO?

SEO stands for ‘Search Engine Optimization. It is the blanket term for all the actions taken to improve a website in order to boost its ranking in the search engine results pages (SERPs).

SEO can be tackled in a few different ways. It can be broadly categorized into two categories:

  • On-Page SEO
  • Off-Page SEO

On-page SEO refers to all the technical things you do on your website such as adding its meta descriptions, tags, internal linking, site map, etc.

While Off-page SEO refers to the activities you do outside of the website such as promoting it on other sites, guest posting, etc.

What is Content Optimization?

Content optimization can be defined as the “process of making sure content is written in a way that it reaches the largest possible target audience” (Campaign Monitor).

Content is a big part of SEO. Companies write blog posts and newsletters rife with content. Well-written content with proper keyword usage, linking, and plagiarism-free helps a website to rank higher in the SERPs.

Now that you understand what content optimization is, let us look into some content optimization tools that experts use.

5 Best Content Optimization Tools for Better SEO

1.    Yoast Content Analyzer

Yoast is mainly a plugin for WordPress websites.  However, Yoast also has an online content optimization tool that bloggers can use.

It allows you to write a complete blog post on the webpage. This tool then analyzes the entire post and gives you a review of things that can be improved and things that are already well done.

5 Best Content Optimization Tools for Better SEO

Some things that this tool informs you about are:

  • Reading difficulty.
  • Paragraph length.
  • Percentage of passive voice present.
  • Percentage of transition words.

It also tells you the recommended values of these stats.

You can provide it with a “Focus Keyword”. It will then inform you about whether the keyword has been used correctly, for example, has it been used in the title? Has it been used in the first paragraph? How many outbound links and internal links are present in your blog post?

5 Best Content Optimization Tools for Better SEO

Using the feedback it provides, writers can optimize their content for readability and SEO. All in all, Yoast Content Analyzer is a great tool for both beginners and experts to use for content optimization.

2.    Check-Plagiarism.com

Of course, where writing is involved, plagiarism is also involved. Duplication present in content is very harmful to SEO.

As we know that search engines can detect duplication present in the content. Penalties for plagiarizing are severe, as sites that host plagiarized content can be demoted in rank or outright removed from the search engine’s index.

To prevent such a terrible outcome, content writers use tools such as plagiarism checkers to detect any duplication present in their work.

5 Best Content Optimization Tools for Better SEO

Plagiarism-checker.com is one such plagiarism checker. This tool can be used for free, but there does exist a premium version for those who want more out of it.

Some features of this tool are:

  • For free users, the word limit per check is only 2,000. This is usually enough for a small or medium-sized blog post.
  • The checking process is quite fast.
  • The results are displayed in colors. You can instantly see how much content was duplicated.
  • The tool also provides the URLs of the sources so you can cite them easily.

5 Best Content Optimization Tools for Better SEO

3.    Editpad.org

Editpad.org provides a few content-optimization tools such as a grammar checker and a duplication checker. Here we are going to check out its paraphraser.

Paraphrasing tools can reword a sentence such that the meaning does not change but the sentence structure and words are altered.

5 Best Content Optimization Tools for Better SEO

Editpad.org’s paraphraser comes with quite a lot of features. It is a free tool and as such, it has advertisements on its webpage.

Moving on to its paraphrasing capabilities, we can observe that it does not offer different modes of paraphrasing. You have to type or paste in the text that you want to paraphrase on the input side.

On the output side, we can see that the parts of the text that were changed are written in ‘bold’, so we can easily identify them.

Some notable features of this tool are:

  • There are integrated services for checking plagiarism and summarizing text on the output side (Super handy!).
  • The tool can work with 17 different languages. Meaning you can most probably write in your native language and be able to paraphrase that automatically.
  • The final feature is that you can upload files for paraphrasing and download the results. The file format for both options is ‘.docx’.

These features mark it as a great tool for paraphrasing.

4.    Smodin.io

Smodin.io is an online text summarizer tool. It is free to use and you do not need to register first.

5 Best Content Optimization Tools for Better SEO

Text summarizers can shorten the overall length of some given text and reduce it. The important thing to note is that during this shortening, the main message of the content is preserved.

These tools are useful when trying to convey a message in a concise manner. Wordy text is boring to read, so summarizers come into play and make them less dull. Smodin.io is one such tool.

5 Best Content Optimization Tools for Better SEO

Let’s take a look at some features of this tool:

  • You can provide either a link to an article or type/paste it yourself.
  • The character limit for input text is 30,000. This is a very generous limit. Props to Smodin.io.
  • You can alter the length of the summary if your text is very large (1000+ words).
  • You can easily copy the results of the summarizer.
  • The results are grammatically correct and quite accurate.

5.    Sapling.ai

Sapling.ai is an online tool for checking grammar. Grammar-checking is important because bad grammar gives a very unprofessional and amateurish impression. People do not like to read content with incorrect grammar.

Grammar checkers can point out any spelling errors, punctuation errors, and tense errors present in a text.  Let’s check out what Sapling.ai offers.

5 Best Content Optimization Tools for Better SEO

To start, the tool is free. It also does not require registration for use. You would expect a free tool to have lots of advertisements but Sapling.ai has none. No advertisements can always be appreciated in a free tool.

Let’s a take a look at the features of this tool:

  • Multiple language support. You can write and check your grammar in seven languages. This is great for accessibility.
  • Multiple dialect support. Options provided for English are; American, Australian, British, and Canadian.
  • Grammatical errors are underlined in red. Hovering over them suggests a relevant correction.
  • You can also download and install it instead of using it online.

All in all, a very good tool.


And there you have it; five of the best content optimization tools that you can use for better SEO.

We checked out the Yoast content analyzer that provides you feedback about your blog posts. It gives various helpful suggestions as to how you can improve your content concerning SEO and readability.

Check-plagiarism.com is a duplication detecting software that can find out what parts of your content were duplicated and where they are duplicated from.

Editpad.org’s paraphrasing tool can be used to reword the text and make it sound different.

Smodin.io was a text summarizer. It offered a very large character limit of 30,000 for input text. The results of its summarization were also accurate and concise.

Sapling.ai was a great grammar checker tool that was also a rich text editor.

Hi, I'm Asad Rajpoot, founder of CODEWITHASAD. A blog that provides authentic information regarding Blogging, YouTube, gaming, Online Earning, Google AdSense, PUBG Mobile, FreeFire, And Other Related To Tech.

Leave a Comment